Magento has always been the most popular among developers because of its flexibility. Simple steps to checkout and customer oriented layout make it more popular among customers.
It also helps in increasing the customer conversions with two of its features; It supports wish listing and product comparison. Also, it has a mobile-friendly environment.
2. Search Engine Optimization
Magento is one of the best e-commerce platforms as far as SEO is concerned. It is very easy to build product pages for specific keywords or optimize URL for specific keywords or create high-quality snippets and images for the website.
In short, It is a one-stop solution for website optimization and improving marketing of the company. Magento helps in increasing reach towards all social media platforms.
Higher the payment options are available for the clients, higher the functionality of the e-commerce site. Magento offers a huge integration as far as payment options are concerned.
According to the Financial planning and enterprise requirements, it is the best fit for e-commerce business.
Magento becomes one of the most Diverse platforms as far as support, products, and services are concerned. Creating product directories and selling some products is fun with it, because of simplified customer navigation. It is also good with handling data of subscription for the products like e-book and newsletters.
Other selling actions such as applying the coupon code or offers are easy to implement. Further, the functionality of it also includes advanced level extension integration with the e-commerce site. Magento promises their customers to stay up-to-date with all the latest technologies and integration facility.
5. Simplified Administration
Administration of any website or e-commerce site is one of the most tedious tasks ever. Magento makes this task easier for everyone. Unlike other extensions, managing single site from a different domain is an easy task for it. We can run multiple sites using a just single server. Hence, using it, we do not need to have separate sites for blog and e-commerce systems.
CRM is also an easy task with Magento because of its customizable customer service and marketing tools. In case if we need any tech support, It has thousands of developers working 24/7 on different projects. Adding a blog to an e-commerce site using Magento will not create any significant impact on the size of any retail store’s website.